TikTok spokesperson Paolo Ganino said the Commission’s findings “constitute a categorically inaccurate and utterly worthless representation of our platform and that we will take all steps necessary to challenge these findings with all available means.”
The right solution
The Commission could ultimately agree with platforms on a wide range of changes that address addictive design. What they decide will depend on the different risk profiles and usage patterns of each platform – and on how each company defends itself.
That likely means it will take some time before TikTok makes any changes to its systems as the platform reviews the evidence and attempts to negotiate a resolution with the regulator.
In another, simpler DSA enforcement case, it took over a year after the Commission published preliminary findings to declare that Elon Musk’s
TikTok could pursue a range of changes and push the Commission to take a lighter regulatory approach. The video giant is unlikely to ‘get it right’ the first time, says EDRi’s Penfrat, and it may take a few tries to satisfy Brussels.
“It could be anything from changing the default settings to completely banning a specific design feature, or requiring more user control,” says Peter Chapman, a governance researcher and attorney who is associate director at the Knight-Georgetown Institute.
He expects the changes could be different for each platform. While the findings demonstrate the Commission’s thinking, interventions should be targeted depending on how design features are used.
“Multiple platforms use similar design features,” but they serve different purposes and pose different risks, Chapman said, pointing to the example of notifications that attempt to opt-out. For example, message notifications pose a different addiction risk than notifications that alert a user to a livestream, he said.
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