The complete guide for Tiktok Custom Audiences – WP Reset

Tiktok has quickly become a powerhouse in the digital marketing space and offers brands the opportunity to reach millions of users through content with short form. To get the most from advertising campaigns on the platform, marketers can use Adapted audience To make more focused and effective advertisements. This guide offers an extensive overview of the adjusted target groups of Tiktok – what they are, how to make and how they can be used for optimum advertising results.

What are TIKTOK Custom target groups?

Adapted audience Tiktok are tailor -made groups of users who can target advertisers based on specific parameters such as interactions, activities and customer data. With these target groups you can make contact with users who have already shown interest in your brand or product, which increases the opportunities for conversion.

There are different types of adapted target groups that you can make on Tiktok:

• Customer file: Upload your customer list and Tiktok corresponds to the IDs with its users.
• Involvement: Target users who deal with your content or advertisements.
• App activity: Reach people who have dealt with your mobile app.
• Website: Retarget users based on their visits to your website using the Tiktok Pixel.
• Lead generation: Involve users who have submitted a form via the Leadgen function of Tiktok.

Why use tapping adapted audience?

Custom target groups allow Personalized Marketing And reportEssential for increasing the efficiency on advertisements (ROAS). With users who are already familiar with your brand, these advertisements tend to have higher involvement and conversion rates.

Remarketing through an adapted target groups also makes possible:

• Higher advertisement -Relevance scores
• Lower costs per result (CPR)
• Improved customer retention
• Possibility to remedy or protrude products

How to make Tiktok

Setting up an adapted target groups in Tiktok Ads Manager is easy. Follow these steps:

1. Log in Towtok Ads Manager.
2. Navigate Assets > Audience.
3. Click on Create the audience and choose Adapted audience.
4. Select your data bront type – whether it is a customer list, website, app activity, etc.
5. Upload or link your data and configure settings such as the name of the public, the storage period and filter rules.

Once made, the audience goes through a matching process and usually takes a few hours. After matching, you can use these target groups for targeting in your campaigns.

Best practices for an adapted audience

• Segment your data: Do not bring all users to one audience. Segment based on behavior or purchasing habits.
• Keep data updated: Understand your customer lists regularly to maintain the relevance.
• Set suitable retention companies: Depending on your sales cycle, adjust the retention time to guarantee the relevance.
• Combine with Lookalike Public: Use a custom target groups as the basis for making lookalike target groups to scales effectively.

Retargeting strategies

Tiktok offers the best retargeting options with an adapted target groups. Here are a few effective approaches:

• Abandoned karherinneringen: Retarget users who have added products to their shopping cart but have not completed the purchase.
• Content supply: Show new videos to users who have had interaction with your previous content.
• Upsell -Campaigns: Recommend new products based on previous purchases.

Analysis of the performance of the public

After setting adjusted target groups, use Tiktok advertisements that report to keep track of your campaign performance. Measure KPIs such as:

• CTR (click-speed)
• CVR (conversion rate)
• CPM (costs per mille)
• Roas (Return to advertisement -expenditures)

Making data -driven adjustments ensures that your advertisements remain cost -efficient and optimized conversion.

Conclusion

The adapted audience of Tiktok enables advertisers to reach hyper -oriented users and to stimulate the performance of campaigns. By understanding the behavior of the public, wisely segmenting and diligently testing, brands can display the opinion into valuable customer actions.

FAQ

• Question: How long does it take to match an adapted audience?
  A: In general it takes a few hours, but it can vary, depending on the data volume and the type.
• Question: Can I make lookalike public from the adapted audience?
  A: Yes, as soon as your adapted audience is active, Tiktok allows you to find a lookalike audience to find similar users.
• Question: What is the minimum size for an adapted audience?
  A: Tiktok requires at least 1,000 matched users for an audience to be useful in advertising campaigns.
• Question: Is it possible to remove or edit an existing adapted audience?
  A: You can delete an adapted audience, but editing is limited. To make changes, you should probably make a new one.
• Question: follow Tiktok Target group data on privacy regulations?
  A: Yes, Tiktok follows laws on data protection, including GDPR and CCPA. However, it is the responsibility of the advertiser to process data.