The Art of Getting a Home Market-Ready with Andee Zeigler | Open House: Everyday Excellence – Living Room Real Estate

The Art of Getting a Home Market-Ready with Andee Zeigler | Open House: Everyday Excellence – Living Room Real Estate

6 minutes, 25 seconds Read

In a world where selling a home can feel like a rush to get on the market, Andee Zeigler reminds us: sometimes the most powerful thing you can do is slow down, organize and orchestrate. In this episode of Open House: Excellence every dayAndee, the listing preparation specialist for one of our top-performing teams at Living Room Realty, shares how thoughtful preparation, smart planning, and design intent turn listings into homes that sell.

What a Listing Prep Specialist actually does

From the moment a client commits to advertising, Andee takes over. She handles everything from paperwork to physical preparation – and all the big aesthetic decisions in between. But this isn’t just nonsense. By specializing in preparation, she gives each listing the highest level of attention, taking the burden off sellers and giving them room to breathe.

As Andee puts it, “Clients get my A-game every time. I’m not burned out; I give my best ideas and attention to every listing.” That kind of consistency brings peace and clarity to what can otherwise be a chaotic time.

Why “All-in-One Agent” is so overrated

Early in her career, Andee did it all: selling, buying, advertising, staging, marketing. But the division between the buyer’s agent’s work and listing preparation felt real. She discovered that if you wanted to do everything, you didn’t have to do anything really well.

By specializing, a division of labor has become possible that benefits everyone: clearer lines, better communication and consistently strong results. As she says, it’s not a compromise to trust someone else to manage this part of the process; it’s a smart service.

The preparation process: how she doesn’t miss a detail

As soon as the advertising appointment has been made, Andee gets to work with the first photos, a tour and a clear insight into the budget and timeline. Behind every decision there is a well-thought-out strategy:

  • What improvements will yield the greatest return on investment

  • Which suppliers to plan for and when

  • How to find a balance between what’s ‘Instagram-worthy’ and what’s fair and market-ready

For customers, this doesn’t mean decision fatigue, just results. And for suppliers it means respect, clarity and longevity. Andee treats contractors as employees and maintains relationships with consistent communication and attention.

Staging with a purpose: imagine it, but realistically

What separates a good listing from a great listing? In Andee’s eyes, it’s a staging that feels cohesive, intentional, and true to the house—and not a forced “show-home” vibe.

She takes into account the buyer’s demographics, the era and architecture of the home, and how photos are taken. She balances aesthetics with honesty: no overselling, no false promises – just a real space elevated with intention. When budgets are limited, she adapts – sometimes organizing small apartments herself with carefully curated furniture.

Key preparation tips for Andee listings

If you’re getting ready to make a list, here are the prep must-dos she recommends:

  • Condition first. Resolve anything that could be a dealbreaker for buyers or cause financing issues.

  • Paint + lighting = big impact. Even modest homes shine with fresh paint and thoughtful lighting.

  • Curbing appeal is important. The exterior sets expectations before buyers even step inside.

  • Don’t skip supplier relationships. Good, trusted contractors deliver smooth work, and investing in respectful partnerships pays off in the long run.

Making real estate more human

Selling a house is not just about the sale; it’s a big life change. And often that means stress, uncertainty and emotional weight. By handling the preparations, Andee frees sellers from overwhelm. She gives them back mental space to focus on what really matters: the decisions that shape their next chapter (offers, timelines, their future).

As she puts it, “Preparing for a listing is a renovation of your life. It’s not just about paint and staging – it’s about creating peace when a big decision is at stake.”


Who is this episode for?

  • Homeowners who are thinking about putting a home on the market soon and want to understand the preparation process

  • Real estate agents who feel tense and are curious about specialization or building a team

  • Anyone who wants to take a look behind the scenes: staging, preparation, planning and supplier coordination


Why it matters

Slow, deliberate preparation isn’t extra – it’s essential. In a real estate market that is often chaotic and fast-moving, having a calm, experienced professional who pays attention to details can make the difference between a quick sale and weeks on the market.

At Living Room Realty we believe that a home is more than a listing number. It is a house with history, with potential – and with heart. If you approach it with intention, respect and a little strategy, it won’t just sell. It shines.

🎧 Listen to the full episode of Open House: Excellence every day with Andee Zeigler now – available on SpotifyApple Podcasts or your favorite podcast platform.

Jenelle Etzel

President and owner, licensed real estate agent OR

She/her

What does being the lead singer and guitarist in a female punk band have in common with starting a real estate company in the middle of a recession? Not many people can answer that question. But if you ask Jenelle Isaacson Etzel, founder and CEO of Living Room Realty, there’s no hesitation; where most would see a chasm, she sees a bridge. For Jenelle, it was all about finding a voice: the unique and unstoppable expression of herself. Once a quiet, studious high school student growing up in Portland, Jenelle started a punk band after college. She played guitar, wrote cathartic songs, performed and traveled the country while living in a van. That all seems light years away from the present moment: being the owner of a successful, growing company; serving on boards of directors of community and philanthropic organizations; enjoying family life with her two young daughters and her long-time partner. Yet she now uses the same voice that appeared on stage years ago. Whether it’s business or music, “It’s important to know what your voice is. If it’s true, it will resonate.” Jenelle’s voice, her truth, is about being brave enough to take action without apology, to be heard without being exploited, to be energetic, to continually solve problems and refine her skills in the pursuit of building a purpose-driven business. All this requires taking risks. She learned the hard way that she can’t solve everything and that not everyone will share her vision. But even as she explains the difficult choices she faces, Jenelle radiates joy. “It’s never okay to play small,” she says with conviction. And above all, this is what she wants to convey to other women, by empowering them to pursue their passion wholeheartedly and be leaders who speak in their own unique, unapologetic voice. Founded in 2009, Living Room Realty provides residential, commercial and property management services. Living Room is one of the top 15 real estate companies in Oregon, with more than 110 affiliated brokers. For more information, visit www.livingroomre.com. Noted Accomplishments: First West Coast real estate firm to receive B Corp designation • Top Workplaces, 2014-2016 • 100 Best Places to Work in Oregon 2017 • 100 Best Green Companies 2017 • Oregon Business in Ethics Awards in 2014 • Jenelle has been featured in The Portland Monthly, Oregon Business and REALTOR® Magazine • Portland Business Journal 40 under 40 Business Leaders • Board of Directors, Rock n Roll Camp for Girls, 2015 recipient of Creative Philanthropy Award • Board Member, Entrepreneurs’ Organization Global Network, Portland Chapter • Recipient of Orchid Award for Business and Community Contributions • Guest Speaker: OPB’s Think Out Loud, Investor Beat, Cascadia Green Building Council • Advocate speaks on behalf of Benefit Corporation legislation with Oregon Secretary of State Kate Brown
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