According to the recent estimates of the industry, the monthly active user stock of WhatsApp in India is around 700 million, while Telegram has fewer than 100 million users in India and even signals less. | Photocredit: Dado Ruvic
Since WhatsApp starts to earn money with the launch of advertisements, it is unlikely that the user stall in India will cause, given the management that the messages -app has about others in terms of user stock.
WhatsApp announced his plans on Monday to show advertisements in the Messages app for the first time. These only appear on the status and channels tab, away from personal chats. “This means that if you only use WhatsApp to chat with friends and loved ones, there is no change in your experience at all,” the company said.
Analysts note that the majority of Indian users probably do not find them intrusive and may not shift platforms for personal messages. For brands, however, these advertisements offer options a unique opportunity to reach users, they add.
“Although Telegram and Signal have an audience, parallel not that of WhatsApp. There are no free lunches and the app is already free of charge for 16 years, so it was inevitable in many ways. This will probably also open subscription options in the future,” said Vikas Chawla, co-founder of Digital Marketing Agency BAT.
According to the recent estimates of the industry, the monthly active user stock of WhatsApp in India is around 700 million, while Telegram has fewer than 100 million users in India and even signals less. WhatsApp has around 3 billion monthly active users worldwide. Although Telegram has received some grip in recent years, it is seen as a platform for safe and anonymous messages and limited to specific circles and communities.
“Indian users are used to seeing advertisements on other social media platforms, so it will not necessarily have an influence on use. Users will unsubscribe from competitor apps such as telegram or signal only if the advertisements interrupt their chat user interface (increasing clutter) or they are threatened to their community, sovereMPE, or they are reinforcing, they are re -used, they are re -used, they are having a manden Windchimes, Wind, Winderchimes, said.
However, he considered this an option for access for his competitors. “It is interesting that X has also rolled out its chat function (XChat) in the US and that it will soon be made available to all markets. It would keep a close eye on this because an evolved and ambitious set of Indians already use X and that their messages -app also makes,” he adds.
What WhatsApp platform means for companies, Shah notes that packaged goods companies, FMCGS, E-Comm and fast trading companies can win from this, because the platform has a high conversion rate. “People can see the advertisement and immediately place an order on WhatsApp with that brand,” he notes.
Chawla believes that status and channels can be used by brands that are aimed at “the middle to mass segments”.
Published on June 19, 2025
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