Techno Paints to raise Rs 500 cr through IPO in FY27, appoints Sachin Tendulkar as brand ambassador

Techno Paints and Chemicals plans to raise Rs 500 crore through an initial public offering in the next financial year, company sources said on Saturday.Sachin Tendulkar has been appointed as the paint maker’s brand ambassador for three years, a move that is expected to help the company expand across the country.

With the addition of the ‘Master Blaster’, the paint maker said in a press release, the brand wants to strengthen its national presence.

“We are honored to partner with one of the world’s most iconic cricketers and a Bharat Ratna, Sachin Tendulkar. We look forward to achieving even bigger things this year with expansion and the IPO, and no one could have been a better ambassador or growth partner for us,” said Akuri Srinivas Reddy, Chairman of Techno Paints and Chemicals.

Earlier in 2023, the company had announced the appointment of film actor Mahesh Babu as its brand ambassador. He served in that role for a period of two years.

The company achieved a turnover of Rs 210 crore in 2024-25 and expects Rs 450 crore in the current financial year, Reddy said, adding that it is targeting a turnover of Rs 2,000 crore in 2029-30.

Techno Paints produces decorative, industrial and specialty paints and offers more than 3,000 shades of decorative paints. The company currently operates in Telangana, Andhra Pradesh, Karnataka, Maharashtra, Gujarat, Delhi, Odisha and Chandigarh.

It plans to expand to Himachal Pradesh, Tamil Nadu, Rajasthan, West Bengal and Uttar Pradesh by the end of this year, and to the Middle East in 2026-2027, the release said.