Tara Davis-Woodhall reveals painful truth about the biggest problem of track and field

The track and field world vibrates and it is not just of incredible sprints. Everyone is talking about the Grand Slam Track League of Michael Johnson that is canceled. It was supposed to be this big, daring idea to bring more money and excitement to the sport. But folded in his last stage of the season, all reportedly due to money problems. This really emphasizes a difficult truth: although track and field shines at the Olympic Games, it is seriously struggling, and that stops. You wonder, how can a sport with so much talent be so brutal?

Tara Davis-Woodhall, the Olympic gold medal winner whose energy is simply contagious when she does it. In a recent “A Touch More” Live Podcast Youtube -video“ Tara really got the biggest problem of sport: it is incredibly difficult to actually be watch It. “It’s so hard to watch. It’s not on television and it doesn’t have its own network,“She said, and you could hear the frustration in her voice.

She specifically shouted the Diamond League, which looks like the large circuit of the sport with 12 encounters every year, full of history and the best athletes, “You have to look at our Diamond League, which is now the biggest competition in all track and field, you have to view it on another streaming platform called Flotrack. “You can’t just turn on TV to see it. Instead, you must subscribe to Flotrack, a streaming service. Why would fans pay extra for a sport that is already fighting for their attention?

Tara does not complain alone; She reveals a real crisis. “There is no one who really knows what Flotrack is,” admitted them. “Of course you have to pay for it, but as if we are already paying for as many streaming services as it is, and another placing for track – that is difficult to come by.” Even as a athlete she struggles with the costs. With everyone who is already juggling with Netflix, Hulu and the rest, another payment wall feels like an impossible obstacle. This lack of access, Tara argues, really suffocates the growth of the sport. How can track and field get bigger if nobody can even see it?

All these financial problems, from the failure of the Grand Slam to the lack of sponsorship, are directly bound by this visibility problem. Tara’s plea is a huge wake-up call: we have to make the sport easy for everyone to watch. Will the leaders of Track and Field listen, or will the sport continue to run in circles, hidden behind more payment walls?

Tara complains about the ban on taking videos on tracks

Well, Tara Davis-Woodhall is just fed up. She is tired of the most exciting moments of sport, like her incredibly rising jumps, rarely on the scenes of fans. And she is not shy to point fingers to the strict video rules that let it happen. “It’s really difficult to find clips from Baan en Veld,” During a frank discussion in the sports culture of Variety’s Happy Hour in Cannes Lions in June 2025, Tara said with large encounters such as the Diamond League often hidden behind the paywalls and filming usually limits the whole sport as if the secret is kept secret. It raises the question: why can’t fans see the magic easily?

To combat this, Tara and her husband, Hunter Woodhall, decided to take matters into her own hands. “So we have to take our videographers to the film and actually make the jumps of mine and hunter and run a little more sexy,” She explained it. Their mission? To create slick, divisible content that will jump on social media and to attract the attention of people who are not necessarily obsessed with split times. But here is the kicker: many encounters, including the Stockholm Diamond League, where Tara has a record in 2025, discourage or even film this kind of personal. You wonder, why should athletes have to sneak cameras to show off their sport?

Tara believes that these restrictions seriously suffocate the growth of sport. Her videos do exactly what track and field need: making accessible and casual viewers turn into passionate fans. So the big question remains: will track and field finally loosen its grip and let its stars shine, or will it keep their sparkle?