Brokers navigate in a shifting lead-healing the balancing of references, paid portals such as such as such as Zillowand technical tools such as CRMS. While some, such as Callie Kelley, spend heavily on leads of third parties, others, such as Charlie Wills, almost completely on references. For brokers, following lead sources becomes mission -critical. Florida […]
Brokers, do you know where the references of your agents come from? McClelland said that his research showed that more than 30% of the buy-side deals came from leads paid by third-party referring companies. “I tell the brokerage companies, if you are going to conduct an investigation into your company, that is one of the […]