The real real estate agency unveiled major AI innovations at the RISE 2025 conference, introducing HeyLeo, a home search concierge, and expanded voice and intelligence features for its agent assistant, Leo CoPilot. Built on Real’s reZEN platform, HeyLeo enables natural, voice-driven real estate searches. Columbus Realtors has collaborated Rayan agent value platform that allows real […]
“Real estate is personal. It starts with a wish list, a dream or sometimes just a question,” says Tamir Poleg, chairman and CEO of The Real Brokerage. “HeyLeo meets buyers wherever they are on that journey, providing contextual intelligence to provide intuitive guidance, instant answers and a seamless connection to the next step. “It offers […]
The changes to Zillow’s Follow Up Boss privacy policy are sparking industry debate Zillow‘s updated privacy policy for Successor boss has led to discussion among real estate agents. The policy introduces “reciprocal customer data,” which allows Zillow to connect with customers who have a Zillow account. Critics claim this can affect agent-customer relationships, prompting some […]
Since its initial launch at Real, The Pozek Group has explored various business models, including launching its own independent brokerage. But Real’s value proposition for agents, including revenue sharing, stock awards, collaboration tools and coaching opportunities, brought Pozek and his team back to Real. “We have a unique opportunity to build something meaningful with Real,” […]