The Golf Course Awards have revealed the winners of their second edition, spotlighting the clubs, courses and initiatives that are redefining excellence in the golf ecosystem. Established to challenge traditional interpretations of what makes a great golf facility, the awards evaluate a wide range of criteria-Ffrom sustainability and accessibility to innovation, design and year-on-year improvement. […]
I believe that the future of services (e.g. golf club fitting, driving range experience, golf club membership) should always exist be people-oriented, but also data-driven and technology-enabled. Personalization of golf clubs go beyond just trying out shafts and heads. We can find it in many places AI, sensors, motion tracking and deeper data analysis to […]