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TaylorMade has long set the standard in premium golf balls, and the 2026 TP5 and TP5x models continue that tradition with innovations that go beyond simple tweaks. This latest generation demonstrates a rigorous, science-based approach to performance, addressing issues both seen and unseen by golfers on the course. Revolutionary microcoating process – consistency you can […]
I believe that the future of services (e.g. golf club fitting, driving range experience, golf club membership) should always exist be people-oriented, but also data-driven and technology-enabled. Personalization of golf clubs go beyond just trying out shafts and heads. We can find it in many places AI, sensors, motion tracking and deeper data analysis to […]
