Generation Z and social media are pushing men’s makeup into the mainstream. The beauty industry is trying to capitalize

Pixdeluxe | E+ | Getty Images It often starts small. A little concealer. A tinted moisturizer. Maybe an eyebrow gel that goes from borrowed to purchased. For many men, like Daniel Rankin, makeup has gone from something taboo to a way to make them look less tired and more polished. “I remember thinking, ‘Am I […]