The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Automation gets a bad rap because founders associate it with cold, sales channels, but when done right, it removes friction while making leads feel seen and supported – and often delivers significant ROI. The goal is not to replace relationships; it’s about speed and […]
The opinions of contributing entrepreneurs are their own. </p><div> The term “entrepreneur” generally refers to anyone who starts a business. But it applies best to those building businesses that are difficult to neatly define. Bettie Levy fits squarely into the latter category. A music industry veteran and the founder of BCL EntertainmentLevy wears many hats, […]
The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Fear-driven spending leads to reassurance costs, not real business progress or momentum. The timing of LLC formation is as important as its compliance: premature services create unnecessary costs. Understanding the basics before you buy will avoid costly overlap and wasted professional services. I lost […]
The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Partnerships beat ad spend when you work with people who serve the same audience. Consistent, repurposed content increases visibility faster than polished, expensive marketing. Real relationships and referrals outperform paid campaigns; momentum is the real marketing engine. When I first launched my business, I […]
The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Sustainable growth requires aligning purpose and value before scaling aggressively. By starting small you build strong foundations, culture and systems that support long-term success. Constant reinvention and reflection ensure relevance and prevent growth from becoming destructive. Starting a business takes courage. To keep it […]
The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Email may be the one marketing channel you truly own this holiday season, but are you using it wisely? Preparing your campaigns now can make the difference between standing out in your inbox or getting lost in the holiday noise. If you run a […]
The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Lead with intention by protecting your best energy for what matters. Invest attention as capital to create meaningful growth at work and at home. Early in my career, I remember many business leaders and executives bragging about how busy they were. They took pride […]