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The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways The ideal agency offers three things: a standardized workflow, measurable results, and the strategic backbone to tell you when your story is failing. Let agencies prove their practices, demand recent wins that meet your standards, be specific about who will manage your account, be […]
Sandy Young (left) and Jean Walcher. (Photo courtesy of the agency) A few years ago, during Sandy Young’s sixteen years at the PR firm in San Diego J. Walcher Communicationsagency founder Jean Walcher and Young had a private conversation. According to Young, “Jean said to me, ‘When I’m ready to not own the agency, I’d […]
The opinions of contributing entrepreneurs are their own. Key Takeaways The “AI SEO” hype machine is loud and full of gimmicks. Agencies make exaggerated claims and pitching tactics as a “guaranteed” lever for visibility. True visibility in LLMs works more like PR than SEO (or a combination of both). Authority, clarity and evidence-rich content – […]
