How the rules of social media marketing have changed in 2025

The opinions of contributing entrepreneurs are their own. Key Takeaways Organic reach on social media is dying, and small businesses that want real visibility must now consider social media as a paid channel. By budgeting consistently, focusing on high-ROI campaigns, and pairing ads with credible organic content, companies can compete effectively and drive measurable growth. […]

Lower partners with HomeSmart for national mortgage solutions

Through the new partnership, HomeSmart agents will have access to training, technology tools, marketing resources and a range of financing options to offer homebuyers. Founded in 2000 in Scottsdale, Arizona, HomeSmart operates a 100% commission-based, full-service brokerage model, supported by proprietary technology. The company has grown to more than 25,000 agents across 250 offices in […]