The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Ask for reviews directly. When you do this, the customer’s experience is still fresh in the customer’s mind and leaving a review feels like the natural way for them to close the loop. It’s not always necessary to encourage customers to review your business. […]
Mortgage marketing is stuck in 2008. Not because the tactic is old. We have webinars instead of lunch-and-learns, sponsored posts instead of postcards. The problem isn’t outdated tools. It’s the mentality, the fact that most of us never really learned how to market in the first place. That’s not an indictment of the people who […]
In this episode of “America’s Favorite Mom and Pop Shops®,” discover the fun and hoppy secrets to Oakwell Beer Spa’s growth. This article is part of the America’s Favorite Mom & Pop Shops series. Read more stories Key Takeaways Jessica and Damien Zouaoui are a married couple who run the Oakwell Beer Spa in Colorado. […]
The following is based on a conversation recorded on The Leads Are Sh*t podcast. Click here to watch the full interview. When the real estate world collapsed in 2007, Ray Ellen was just getting started. Six months later, the mentions dried up overnight. He remembers driving past empty fields where the streets and curbs had […]
The opinions of contributing entrepreneurs are their own. Key Takeaways Organic reach on social media is dying, and small businesses that want real visibility must now consider social media as a paid channel. By budgeting consistently, focusing on high-ROI campaigns, and pairing ads with credible organic content, companies can compete effectively and drive measurable growth. […]
Through the new partnership, HomeSmart agents will have access to training, technology tools, marketing resources and a range of financing options to offer homebuyers. Founded in 2000 in Scottsdale, Arizona, HomeSmart operates a 100% commission-based, full-service brokerage model, supported by proprietary technology. The company has grown to more than 25,000 agents across 250 offices in […]
Renovation technology company Revive has introduced new tools and features for its artificial intelligence (AI) platform, Revive AI. According to leaders, the improvements are intended to give real estate professionals greater visibility into client activity and more control over branding and outreach. The platform – formerly known as Revive Vision AI – will receive updates […]
The opinions of contributing entrepreneurs are their own. Key Takeaways The “AI SEO” hype machine is loud and full of gimmicks. Agencies make exaggerated claims and pitching tactics as a “guaranteed” lever for visibility. True visibility in LLMs works more like PR than SEO (or a combination of both). Authority, clarity and evidence-rich content – […]
Key Takeaways Starbucks launched its still-popular Pumpkin Spice Latte more than twenty years ago, in 2003. Retailers continue to take advantage of the seasonal trend and make standard products significantly more expensive. Love it or hate it, if you’re like millions of Americans, you probably associate one particular flavor with the start of fall: pumpkin […]
As technology advances every day, artificial intelligence (AI) is transforming digital marketing by giving businesses new ways to reach and connect with their customers. In 2025, AI will no longer be just a concept, especially in digital marketing and social media marketing. It is a reality that allows companies to automate their management tasks, personalize […]