Jayson Tatum may not be available to start the season, but the 6x All-Star and former NBA champion is still getting the attention he deserves from his sneaker sponsor. The Jordan Tatum 4 era officially began with the release of the ‘St. Louis’ colorway on October 10 – a vibrant tribute to Tatum’s hometown. But […]
With Gen Z -athletes who take over the most recognizable faces in the world, their fluency in the digital world started to manifest how characteristic basketball shoes first reach our desk. Yes Morant is the most visible example and controls its own “leak” program with social media explosions and a vast slam cover, but not […]