Google announces a new protocol to facilitate trading using AI agents | TechCrunch

Google today announced a new open standard, the Universal Commerce Protocol (UCP) for AI agent-based shopping, at the National Retail Federation (NRF) conference. The standard, developed in partnership with companies like Shopify, Etsy, Wayfair, Target and Walmart, allows agents to work on various parts of the customer buying process, including discovery and post-purchase support. The […]