Ad tech specialists who have recently run meta ad campaigns have likely noticed a change in the way their ads perform. Ads that were once extremely effective because D2C brand marketers carefully defined their audiences may not deliver the same level of performance today. Likewise, creative tests done last year can be unpredictable today. The […]
A sari brand’s journey from ₹5 million to ₹10 million in monthly revenue is a great example of how data, creativity and consistency can help a business scale with the structured support of a digital marketing ecosystem. The process started with a fragmented brand presence, but evolved into a performance-driven ecosystem, with all parts of […]
A sari brand’s journey from ₹5 million to ₹10 million in monthly revenue is a great example of how data, creativity and consistency can help a business scale with the structured support of a digital marketing ecosystem. The process started with a fragmented brand presence, but evolved into a performance-driven ecosystem, with all parts of […]