Latest Updates Around The World
In the Reese’s X Oreo® Collab: a visual deep dive in shared branding, fan-first design and the sweet spot where iconic identities come together. This collaboration is not a random Mashup – it is a lesson in the design driven by consumers. Hershey -Brands clearly leaned in a fan obsess sessionVisual identity and clear, shared […]
The opinions expressed by the entrepreneur are their own contributors. All successful leaders, from Front-Line Supervisors to Senior Executives, want to constantly know whether their leadership style is effective. Great leaders are humble enough to know that it might not be, empathetic enough to take care of and sufficiently driven to make adjustments so that […]
A few weeks ago, Tanner Graham, co-founder and CEO of Creative Brand Agency General ideanoticed a striking development while attending a pride parade in Pennsylvania in the small city: large companies that would usually march, from blue chip benches to insurance, pharmaceutical companies and then, were absent. Image Credit: Courtesy of General Idea. Tanner Graham. […]
The opinions expressed by the entrepreneur are their own contributors. The most dangerous words in product development are: “Our users will love this.” I have heard this statement in countless product meetings, usually followed by months of technical work and ending with the quiet disappointment of the acceptance of users. The perpetrator? Confirmation prejudice – […]
The opinions expressed by the entrepreneur are their own contributors. Frank Neri closed his first restaurant, Pez, when he received the E -mail. It was a Monday when he announced the closure. Two days later a message came from the Michelin guide in which photos, chefs and a complete description of the restaurant were asked. […]
The opinions expressed by the entrepreneur are their own contributors. For Glory CEO Marshall Zelaznik, makers are not only ambassadors – they are the lifeline of the growth strategy of his company. “The Kai Cenats of the world have this incredible machine that generates interest and viewers,” he says. “They are the new linear TV […]
