How running 7 different podcasts gives me a competitive advantage

The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Different target groups have different needs. By running seven separate podcasts, I can deliver targeted, relevant content to each group rather than overloading one show with unrelated topics. Segmentation helps you clarify what each audience really wants and shows that your content is curated […]

How to strengthen your brand’s connection with its audience

The opinions of contributing entrepreneurs are their own. Key Takeaways User-generated content (UGC), employer-generated content (EGC), and creator-generated content (CGC) each play a distinct role within a broader content strategy. UGC provides authenticity, EGC adds credibility and CGC increases reach and adds a storytelling layer that ensures your product breaks through to a new audience. […]