The number of followers on social media has never been more important, say creative economy executives | TechCrunch

As social media becomes increasingly reliant on algorithmic feeds, creators are navigating a new normal: just because you post something doesn’t mean your followers will see it. “I think 2025 was the year where the algorithm completely took over, so the number of followers didn’t matter at all anymore,” LTK CEO Amber Venz Box told […]