Callaway Clothing chose to combine traditional Southern charm with modern technical performance in the men’s SS26 Patrons Only collection as a purposeful brand strategy – one that combines emotional resonance with functional credibility. Capturing the cultural value of April’s season opener The April season opener in Augusta is more than a tournament; it’s a ritualized […]
Topgolf Fort Worth ahead of the May 5, 2017 opening of the 65,000 square foot complex just east of downtown Fort Worth, Texas. (David Kent/Fort Worth Star-Telegram/Tribune News Service via Getty Images) Tribune News Service via Getty Images Callaway announced on Tuesday that it has sold 60% of its shares Topgolf to Leonard Green & […]
I believe that the future of services (e.g. golf club fitting, driving range experience, golf club membership) should always exist be people-oriented, but also data-driven and technology-enabled. Personalization of golf clubs go beyond just trying out shafts and heads. We can find it in many places AI, sensors, motion tracking and deeper data analysis to […]
The Golf Central Crew looks back on the opening round of Nelly Korda on the Walmart NW Arkansas Championship, where the world no. 2 wants to regain its consistency on the heels of a dream season in 2024. They then dive into the number, quoting her reduced accuracy, less greens and weekend strangles: https://www.youtube.com/golfshannel?sub_confirMATION=1 »For […]