A few weeks ago, Tanner Graham, co-founder and CEO of Creative Brand Agency General ideanoticed a striking development while attending a pride parade in Pennsylvania in the small city: large companies that would usually march, from blue chip benches to insurance, pharmaceutical companies and then, were absent. Image Credit: Courtesy of General Idea. Tanner Graham. […]
The opinions expressed by the entrepreneur are their own contributors. Publishing content without a clear strategy is like running a company without a plan – chaotic, duration and destined to block. 47% Van Best performing B2B marketers say that having a documented content strategy is the key to their success. That is not only a […]
The opinions expressed by the entrepreneur are their own contributors. The most dangerous words in product development are: “Our users will love this.” I have heard this statement in countless product meetings, usually followed by months of technical work and ending with the quiet disappointment of the acceptance of users. The perpetrator? Confirmation prejudice – […]
The opinions expressed by the entrepreneur are their own contributors. Frank Neri closed his first restaurant, Pez, when he received the E -mail. It was a Monday when he announced the closure. Two days later a message came from the Michelin guide in which photos, chefs and a complete description of the restaurant were asked. […]
The opinions expressed by the entrepreneur are their own contributors. For Glory CEO Marshall Zelaznik, makers are not only ambassadors – they are the lifeline of the growth strategy of his company. “The Kai Cenats of the world have this incredible machine that generates interest and viewers,” he says. “They are the new linear TV […]
The opinions expressed by the entrepreneur are their own contributors. When we first launched a TeleHealth startup, my brother Eli and I were struck with obstacle after obstacle, each more confusing and contradictory than the previous one. It felt like the system was designed to keep outsiders out. And for a while we believed what […]