Through Kandis Edwards
October 25, 2025
The launch coincides with major cultural events, starting with Art Basel Paris in 2025.
Grammy-winning artist and entrepreneur Swizz Beatz is cementing his place in the art world by partnering with Qatar Airways to introduce Qatar Airways Creative 100.
During the Qatar Airways Creative 100, Swizz Beatz and The Dean Collection will curate and celebrate 100 global visionaries whose work spans art, music, design, technology and sports. The first list includes Grammy-winning South African DJ Black Coffee, Olympic fencing champion Miles Chamley-Watson, designer Yoon Ahn and Ferrari’s Chief Design Officer Flavio Manzoni.
“Qatar Airways doesn’t just move people, it moves the world. That’s why this partnership feels so natural,” said Swizz Beatz, referring to his partnership with the airline.
Swizz, an alumnus of Harvard Business School, said this concept combines his creative roots with strategic ambition to shine a light on inspiring artists through media.
The launch aligns with major cultural events, starting with Art Basel Paris in 2025 and culminating in Art Basel Doha in February 2026, where inductees will be honored at the gala. The initiative expands beyond celebrations to focus on actionable partnerships, including limited-edition merchandise and immersive in-flight experiences. Masterclasses will also be available for selected Qatar Airways Privilege Club members. Dean describes the collaboration as “a platform that shines a light on the most inspiring people of our time.”
Qatar Airways CEO Eng. Badr Mohammed Al-Meer framed the alliance as central to the airline’s branding.
“At Qatar Airways, creativity fuels everything we do. … Our partnership with Swizz Beatz reflects that same spirit,” Al-Meer said in a press release.
Swizz Beatz, real name Kasseem Dean, co-founded The Dean Collection with his wife Alicia Keys. The collection, which launched the large-scale “Giants” exhibition at the Brooklyn Museum in 2024, has toured the world, hosting more than 500,000 visitors in three shows, according to A press release.
Dean is steady excels in his quest to expand artistic possibilities. The producer, collector and curator have evolved from artist to gatekeeper of global creative culture. This new partnership with Qatar Airways positions him as a bridge between high-end art, commercial brands and international cultural movements.
Upcoming Qatar Airways Creative 100 activations include:
- November 2025: Activation at the Formula 1 Grand Prix of Qatar
- December 2025: Preview event at Art Basel Miami
- February 2026: “Creative 100” Gala at Art Basel Doha, with the unveiling of the custom ‘Air FIFA’ aircraft livery designed under the creative direction of Swizz Beatz
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