From the beginning, Summit Sotheby’s positioned itself against the trend of limited-service brokers.
Wright and his team created a model focused on true agent partnership: full-service marketing, in-house creative teams, transaction support and a commitment to commission integrity.
“I think (success) is about knowing who you are and knowing what your values and principles are,” he said. “It’s about being non-negotiable, not because you’re tough, but because at the end of the day you know who you want to be. We wanted to have the full service in-house, videography and photography and all that. We didn’t want to outsource that to a third party that all our competitors were using.”
Numerous Summit Sotheby’s agents earned placement on the 2025 RealTrends Verified rankings – with the company recording volume of $3.98 billion across 2,953 transaction sides in 2024.
The leaders expect to end 2025 with $4.6 billion in volume and 2,946 transactions.
A ‘boring’ market with extraordinary consistency
Summit Sotheby’s footprint extends throughout the Park City and Wasatch Back region – areas that have seen steady growth fueled by lifestyle migration, economic stability and Utah’s national reputation for being business-friendly.
“It’s been very stable,” Wright said. “We have a strong presence in the Park City market and I like to tell people, ‘Park City is boring,’ which means you know what to expect. After the COVID-19 crisis, we have seen a huge migration and influx of people from all over the country wanting to live here full-time.”
He cited accessibility, the state’s new airport, volunteer-oriented communities and what he calls “the Utah Way” as continued draws.
“It’s a great group of people here, with diversity and serving each other and taking care of each other,” Wright said. “It’s what we call the Utah way. I think people across the country, when they were evaluating their options, said, ‘You know what? I like that Utah way. That appeals to me.'”
A blueprint for real estate giving
Perhaps the company’s most distinctive legacy Summit Sotheby’s Cares – a charitable foundation launched in 2010.
The program is based on voluntary contributions from each agent and donates a percentage of the commission for each transaction.
Since its founding, it has donated more than $2.3 million to more than 100 Utah nonprofits to support education, food security, mental health, first responders, the arts, and conservation.
Wright calls it the heart of the company.
“If you see me smiling, it’s probably because I’m thinking about Summit Sotheby’s Cares,” he said. “I think we all collectively looked at it and said, ‘You know what? We have a social responsibility.’ The government doesn’t have to force us to give anything back. We have a social responsibility and we are willing to go a step further and fulfill it.”
The impact of the program extends beyond donations. The company hosts an annual giving day, inviting nonprofit partners to the office to share their work and receive direct support from Summit Sotheby’s advisors.
Wright said the meeting is a reminder of the company’s purpose.
“Every year we bring all these nonprofits together and listen to them about their mission and goals and what they’ve accomplished, and support them financially,” he said. “It is honestly one of the most heartwarming, moving and meaningful meetings of my entire year.
“It makes me feel like we’re really giving back, that we’re not just selling real estate and trying to provide for our families, but we’re actually giving back to the community.”
With full agent participation and contributions embedded in every closing, Summit Sotheby’s Cares continues to demonstrate how a luxury brokerage can redefine its role in the community: one transaction and one nonprofit partnership at a time.
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