While 2025 was full of big stories about mega-mergers, lawsuits and even true crime, the tea leaves we read as we plan for the year ahead often stem from market statistics, consumer behavior and business planning. Here are five stories you may have missed this year that will give you the opportunity to make your own predictions about where the real estate market will go in 2026 – and how you’ll prepare for it.
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While consumers use AI tools like ChatGPT for housing market insights, a Realtor.com survey shows they still rely on advice and expertise from real estate agents. This story is about the shift in how consumers get their information and the ongoing debate about what role AI tools should play in an agent’s technical arsenal – without replacing the agents themselves.
Affordability and the tendency of older Americans to hold on to large family homes rather than downsize have pushed the number of first-time buyers into the real estate market to an all-time low, while the average age for first-time buyers has risen to 40. This story is about what that shift means for the long-term health of the real estate market and how it will impact the ability of millennials and Gen Z consumers to build generational wealth.
After years of price escalation, price increases slowed in 2025, with some markets experiencing declines. For buyers and sellers, real estate agents and investors, this could be a turning point that will change the market heading into 2026 – making affordability a possibility for the first time since the pre-pandemic era.
Even the holidays couldn’t slow down bargain-hunting buyers who took advantage of the opportunity to secure a lower-than-usual mortgage rate. Despite other market headwinds, the increase was evidence that rates can stimulate buyers even during otherwise slow seasons and was a positive potential indicator for spring activity ahead.
High-profile mentions and social media fame are the hallmarks of a successful marketing plan, but in tough markets and adverse economic conditions, long-term growth comes from a careful understanding of metrics and KPIs. As you keep an eye on the future, this article reminds you that looking back to see what works is the best way to make your planning foolproof.
Email Christy Murdock
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