SSL introduces StockFin 2.0 to support India’s next wave of retail investors

SSL introduces StockFin 2.0 to support India’s next wave of retail investors

StockHolding Services Ltd (SSL), a wholly owned subsidiary of StockHolding Corporation of India Ltd, on Wednesday announced the launch of StockFin 2.0 app to monetize the growing stock market participation.StockFin 2.0 is a next-generation investing app designed to provide investors across the country with a simple, secure and seamless experience.

From metro cities to fast-growing tier-II and tier-III regions, StockFin 2.0 is built to strengthen financial participation across regions and make investments more accessible, intuitive and reliable, said StockHolding Corporation of India Ltd MD & CEO Atul Saxena.

The app has been developed based on a future-proof architecture with improved performance and a revamped interface and is tailored to the rapidly evolving Indian investment landscape, he said.

The app was unveiled by Manoj Muttathil Ayyappan, Joint Secretary, Department of Financial Services, Ministry of Finance, in the presence of IFCI MD and CEO Rahul Bhave and other senior officials.


Speaking at the event, Ayyappan said, “In today’s world, we appreciate the proliferation of technology in financial services as it can play a huge role in the vision of Atmanirbhar Bharat and Viksit Bharat. Mobile applications have played a crucial role in promoting financial inclusion, complementing national initiatives such as Jan Dhan, Aadhaar and Digital India.”

Some of the key contributors to mobile applications in the financial sector are seamless digital onboarding through e-KYC, low fees and paperless account opening, micro-investment options that enable small investments like SIPs, integration with digital payment systems and so on, he said. Digital platforms should ultimately serve three key objectives: convenience for users, robustness for the institution and integrity for the market, he added.

The app brings together equities, derivatives (F&O), equity SIPs, mutual funds, ETFs, SME stocks and IPOs under one intuitive interface, where product-wise grouping increases clarity and enables faster, informed decision-making.

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