Spotify is introducing music videos in beta for its subscribers in the US and Canada. YouTube Music already offers a switch between an audio track and the official video. This expansion gives users access to a catalog of official music videos, from studio versions to live performances and covers. Music videos were released in eleven countries for the first time last year, but the US wasn’t one of them. Good, that is now changing.
Spotify music videos are now rolling out in the US and Canada
Spotify Music Videos did not come to the US until now because the streaming service did not have rights. However, that changed last month. The company struck a deal with the National Music Publishers’ Association (NMPA) that included new provisions for video content.
If you’re a premium subscriber to one of Spotify’s beta markets, simply open a song on TV, desktop, iOS and Android devices and tap ‘Switch to Video’. The music video starts playing where the song left off. Putting the device in landscape mode gives you a full-screen experience. You can return to background listening by tapping ‘Switch to Audio’.
The music video catalog will gradually grow
Spotify says the initial video catalog is limited, but availability will grow rapidly in the coming months. Spotify notes that when it introduced music videos in beta last year, it noticed that videos can improve the listening experience. A recent survey from Burson found that more than 70% of users say more video content would improve their experience on Spotify.
Spotify said earlier this year that “users who discover a song and then watch the video on Spotify are 34% more likely to restream the song and 24% more likely to save or share it the following week.” Moreover, Spotify is reportedly planning to build a “best-in-class video experience” to take on competition like YouTube or TikTok.
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