“We are very happy to showcase our partnership with Special Olympics through the taco campaign. Minette and Ricky sharing their own tacos with the Swedish public is a wonderful way to introduce our followers to these two fantastic sports personalities,” says Hanna Thofelt Lindström, director of communications and sustainability at Coca-Cola Sweden.
“Special Olympics is about community and giving every individual the opportunity to show their strength. Coca-Cola is highlighting our athletes in such a popular and inclusive context because the taco campaign means a lot. Tacos are an inclusive food that can be adapted to everyone’s preferences, just as sports are accessible to everyone, regardless of background or circumstances. It’s a way to show that our athletes can inspire both on and off the field.”
Linnea Björndahl, National Director of Special Olympics Sweden.
Coca-cola Sweden is a local partner of Special Olympics and supports the organization during the Pre Games in Malmö 2025 and the Special Olympics Invitational Games Sweden 2026. The partnership is part of Coca-Cola’s global commitment to social sustainability, which is based on three pillars: inclusivity – giving more people the opportunity to participate in meaningful contexts, inspiration – creating hope for the future, and innovation – supporting social entrepreneurship.
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