Some fun statistics about the average coupon user

How often do you use coupons when shopping online or at local stores? One of the best ways to save money is to use coupons. It’s no secret that more and more people are looking for smart ways to cut costs – and coupons are one of the easiest and most convenient ways to do that. Yet many people avoid using coupons – either because they don’t want to put in the effort to identify discounts that will work, or because they don’t want others to believe they are poor.

But interestingly enough, most of us have exactly the wrong mental image when we imagine the average coupon user. In reality, people who live in households making $100,000 or more are twice as likely to use coupons than people making $50,000 or less. So with that in mind, the sight of someone handing a coupon to a cashier at the grocery store could actually be an indication that he more money than the average consumer.

Why do high earners – including the typical millionaire next door – use coupons? It’s no secret: the savings they can deliver are actually quite substantial.

Coupon Stats

There are some real coupon stats to back this up. Yet only 1% of shoppers redeem coupons. Here are some of those statistics:

• 42% of coupon users manage to save $50 per week
• 21% can save $80 per week
• Every person in the US is offered more than $2,000 in coupons every year
• In the US, an average of $20 in coupons is redeemed per person each year

And while $50 a week doesn’t sound like much, it actually works out to $2,600 a year – if you think about it, that’s like getting a modest raise.

It’s worth saying again: if used diligently and smartly, coupons are one of the best ways to save money all year round. So get cutting!

Photo credit: Rose 3694