August 27 – Italian sports watch brand sector No Limits has become the official timekeeper of Inter Milan in a partnership that starts with the 2025/26 season.
It is the first football club in the sector and will see the brand time at Inter’s Home Matches, with a prominent presence on all official clocks in San Siro.
The sector is also launching an exclusive collection of watches between themes, including chronographs and classic time-reflective models, using the black-blue colors of the club and with the club’s logo. A merger of sporty design and competitive mind, the collection celebrates the Italian excellence on both the field and in the watch.
“This partnership emphasizes the value and distinctive character of our brand and offers a unique opportunity to offer our fans exclusive experiences and products in addition to a dynamic partner, internationally recognized in the world of watching and lifestyle,” said Giorgio Ricci, Chief Commercial Officer of Inter.
Part of the Morellato group, sector No Limits was founded in Italy in 1973 as a sports watch company and in the 80s and 90s an iconic expression of extreme sports became worldwide, to support unforgettable no limits challenges. No value has been given for sponsorship.
“Our brand was born of the desire to support those who approach those life and sport with determination and passion every moment. Inter is a club that perfectly embodies this energy: the drive to improvement, the power of teamwork and fair play. By this partnership we want to celebrate the Union of two worlds connected by the most temporary values of Moralato,” said Massimo said sport, “
During the season, sector and Inter will also organize a series of initiatives to involve Nerazzurri fans and brand lovers.
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