The last Sunday in January is a sacred time in sports television this last Sunday was even more special.
During a wonderful weekend, while it is cold and the living room is warm, all eyes are focused on the television. And as a massive snowstorm engulfed much of the United States, sports TV executives were salivating: This weekend’s numbers might be even. bigger than normal.
In theory, these conditions set the stage for a huge crowd for Scottie Scheffler’s first victory of 2026 at the American Express in Palm Springs, California. an exuberant victory that served as the latest and most consequential evidence of Scheffler’s historical trajectory. But in practice, it was the circumstances that made for a perfectly fitting victory celebration from Scheffler: a routine kick that almost no one appreciated because it took place at the same time as the weekend’s main sports draw, the NFC and AFC Championship Games.
Ultimately, Scheffler’s victory was the kind that clarified the full scope of his historic golf run in the 2020s. With his four-stroke victory at the American Express, he became only the third golfer of the modern era to reach 20 victories before the age of 30, behind only Tiger Woods and Jack Nicklaus. Scheffler also became the third-fastest player in professional golf history with 20 wins, his 151 starts ranking behind Woods (95) and Nicklaus (127), but well ahead of Arnold Palmer (178). (These statistics come to us thanks to the always brilliant Justin Ray.)
In most ways, it was fitting that Scheffler’s historic victory would arrive on Sunday before one of the lowest settings on the professional golf calendar. Since entering the world of professional golf, the world No. 1 has gone to great lengths to downplay his own exploding celebrity. He even went so far as to travel to a Chipotle location in another city where he was less likely to be recognized. His crushing the field in front of him ninth The win by four or more shots since 2021, which would be good for the second-most wins on the PGA Tour in that same span, was perfectly timed to generate the least amount of noise.
It was also fitting that Scheffler would take this opportunity to debut a whole new style of dominance Sunday afternoon at PGA West, abandoning his signature game of mental endurance in favor of a furious display of ball-attacking passion. Scheffler has made an astonishing recording nine birdies on Sunday, and even that cancels out the performance, making the tournament uncompetitive by the time he reached the 13th tee box. Of his nine birdies, only one required a putt of more than five feet (!).
Scottie Scheffler recorded nine (9!) birdies on the American Express on Sunday.
Eight (8!!!!) of them were converted from within five (5!!!!!!!!) feet. https://t.co/WpO2HzCYsl
— James Colgan (@jamescolgan26) January 26, 2026
Ultimately, the people who could talk to Scheffler’s best people were those who saw it firsthand, including 18-year-old Blades Brown, who learned firsthand just how big Scheffler’s lead over world No. 1 actually looks in early 2026.
“I would say one of the coolest things I learned today was how underrated Scottie Scheffler’s short game is,” Brown said, highlighting one of the observed points. weaknesses in Scheffler’s game. “To see it with my own eyes and watch the trajectory and the spin and the control he has with his wedges and short game. Obviously his putting is insane too. It was really cool to see. So I’m definitely going to work on that.”
Brown said Scheffler was a consummate playing partner, even going out of his way to give the teenager advice during Sunday’s final round. This was also a sign of Scheffler’s break with the stars of yesteryear, who would rather stare holes into the earth (Woods) or take on the challenge within (Nicklaus) than interact so amiably in the heat of battle.
Yet the similarities between the trio were more striking. Like Nicklaus and Woods, it’s becoming clear that Scheffler has the kind of magnetism that grows stronger on Sunday afternoons… and that he has fundamental power over his closest colleagues. Case in point: At one point on Sunday afternoon, Scheffler’s two playing partners (Brown and Si Woo Kim) were the only players in the entire field at the American Express who were above par.
But what if you were hoping Scheffler would comment on that – to acknowledge his own greatness or, as Woods so often did, to fuel his own competitive aura? Well, you were left disappointed.
Even after Sunday’s win at the Amex, the magic number 20 that put Scheffler clearly within sight of the two greatest players ever, the story of the man himself was well known.
“I mean, it’s pretty wild. It’s been a great start to my career and I’ve had some nice wins here and it’s been special,” he said. “I try not to really think about that stuff too much. I just go home and rest a bit, rinse and repeat, and go from there.”
In the end, it was another sleepy, simple, low-key victory for the best golfer in the world – another humbling victory that changed the course of golf history… and landed right under the nose of a distracted sporting world.
Which, it turns out, is exactly how Scottie Scheffler likes it.
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