RUF is in winter mode.
It’s wild to think that the holidays are quickly approaching, but the reality is that temperatures are dropping and car collectors around the world are storing their prized possessions for the winter. Embracing the cold and using it as inspiration for its growing automotive fashion collection, the team at RUF Automobile has just launched its all-new 2025 holiday seasonal collection, designed and curated by none other than Aloisa Ruf herself. Instead of going heavy on big logos or an over-the-top “holiday merch” vibe, the lineup embraces the low-key workshop vibe that feels so naturally RUF. The 13 pieces available at shop.ruf-automobile.de cover everything from winter layers to small everyday accessories, all with a wintery hue that’s cozy rather than commercial.
What makes the RUF Holiday Collection 2025 really cool is that you have the winter basics, the hat, the scarf and the puffer jacket, in addition to easy gifts like the ornament, the mug, the wallet and toy cars. Then there are the more luxurious pieces such as champagne glasses, water glasses and cufflinks. The RUF RODEO hoodie and cowboy hat add a little personality to the mix, right in Aloisa’s wheelhouse of combining heritage with a fresh twist. And then of course the curveball, the custom RUF skis made in collaboration with AK Ski in Switzerland, a nice nod to the enthusiast who loves the brand in ways that go beyond just cars.
Aloisa’s growing creative role gives the collection its warmth. Her approach feels personal, almost as if she is curating pieces that she would like to use rather than designing ‘merchandise’. This fits in perfectly with what has always made RUF special: simple ideas that are executed with care, without losing the human touch that characterizes a family business. As the last original OE manufacturer of its kind, RUF has a certain charm that makes everything seem connected to something bigger, and this holiday collection reflects that.
Source: RUF Automobiel
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