For years, marketers chased the promise of true one-to-one personalization: the ability to connect with each customer as an individual at scale. Many of their strategies were stuck, limited by rigid segments, siled data, and limited resources.
Today, AI is changing the game. Next-generation AI systems are no longer limited to static personas or preset pathways, but dynamically interpret signals, such as intent, behavior and context, to shape interactions as they happen. This evolution is redefining what it means to deliver relevant, orchestrated experiences at every touchpoint.
The November edition of the MarTech Conference will take place online on November 4 and is free of charge. A live panel discussion titled “Reinventing Your Personalization and Orchestration with AI” will explore how AI is transforming marketing relevance in real-time.
The session will be moderated by MarTech associate Scott Gillum and features Brian McKenna, VP CRM, DMi Partners; Nathaniel Rounds, chief product marketing manager at Braze; and Sara Larsen, VP marketing & communications, Wolters Kluwer.
From static segments to context-aware intelligence
Traditional personalization relied on what marketers already knew: demographics, lifecycle stage, or historical purchasing patterns. But AI now works in real-time context, synthesizing thousands of data points to decide what to say, when and where.
Participants will learn how these systems continuously adapt, detect micro-signals, make creative adjustments, and coordinate across channels to meet consumers at their time of need.
Cross-channel orchestration that feels effortless
The orchestration power of AI extends beyond individual messages. It now enables seamless coordination across email, web, mobile, ads and chat, ensuring consistent, relevant storytelling wherever the customer is active.
This session explores practical use cases for AI-driven orchestration, demonstrating how marketing teams can automate complex sequences, trigger instant responses, and maintain brand coherence without the need for human micromanagement.
Future-proof your personalization strategy
The personalization landscape is changing rapidly. What feels like cutting edge today could become table stakes tomorrow. The MarTech conference will provide strategic guidance for future-proofing personalization, helping marketers prepare for a world where AI agents collaborate, create and optimize autonomously.
Participate in the MarTech conference, free and online, on November 4.
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