“We know that brands are looking for precision and efficiency, and engaging our data via the supply side helps both to deliver,” said Abby Lee, RE/MAX’s Executive Vice President of Marketing, Communications and Events, in a statement. “We are pleased to work with Magnite to bring our commerce media strategy to life via the Remax Media Network and advertisers offer smarter, more powerful ways to reach people who make great life with the right message at the right time.”
According to the release, RE/Max will work with Magnite to “make money with his on-site digital inventory and to activate his first-party home buyer data offsite.” The company said this offers new opportunities for brands to reach potential buyers who are ready to handle.
“Livering Magnite’s Curation Tools, Remax will enrich the Mediavoer with its patented First-party Homebuyer data, and package Premium public segments based on critical attributes such as income level, age and home construction phase,” said Re/Max in its release.
The company said that the data will reflect the intentions of real -time home buyers that can be used by lenders, insurance providers from homeowners and who in the home improvement and design space.
RE/MAX launched its mediaturally in December 2024. The network includes digital and offline activations in the North -American footprint of RE/Max. It uses RE/Max’s digital ecosystem to offer advertisers a platform to make contact with consumers.
During the profit of RE/Max Q2 2025 last Wednesday, managers noted that the media network started to contribute to the top line of the company. However, the launch of the company has been slower than they had expected because of the impact of the macro -economic environment on the advertisements.
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