Proton sold 15,228 units in August 2025, the highest monthly sales volume in 36 months. The strong show also has the total turnover of the year-to-date (YTD) pushed to the six-figure area now is now at 100,902 units including export.
Proton says that the market share has risen to 20.6% on the basis of an estimated total industrial volume (TIV) of 73,890 units that correspond to the April performance and an increase of 1.3% in July. YTD market share is estimated at 19.5%.
Encouraging this strong show is the heavily focused Proton X50, which was launched on July 24. In the first seven days, Proton delivered 999 units of the B-SUV and the momentum took place in August. The first full sales month of the X50 saw Proton supply 4,287 units, which means that the sale of the model has covered 5,000 units in just over a month. For now, the X50 is the most popular SUV in Malaysia.
Proton attributes this strong start to ‘a well-thought-out and implemented plan’, which included building a good level of shares to meet market demand and a pre-launch Publicitysblitz that had social media interaction, a national tour and sponsorship of a popular local prices show.
“The success we enjoy with the Proton X50 is a suitable reward for all the planning and work that is submitted by the different teams. Their efforts will not stop there and will continue with more campaigns to attract the attention of buyers,” said Zhang Qiang, deputy CEO of Proton Edar.
Elsewhere Proton sold 1,210 units of the S70, 220 units of the X90, 627 units of the X70, 1,379 units of the persona and 305 units of the Iriz. Proton claims sales leadership of the sedank classes of D-segment SUV and C-segment with the X90 and S70 respectively.
Of course, the Saga De Bestseller of the car manufacturer with 6,331 units remains sold after the nameplate celebrated its 40th birthday. Although the new ‘Ama Saga’ was just around the corner, July was the second highest month of the current Saga of 2025, which exceeded the marking of 6,000 units for the second month in a row. Finally, Proton 852 sold units of EMAS 7, which still leads the local EV sales graph.
“August was a monumental month for Proton. We reach our best monthly sales performance in three years and have crossed the six -digit sales figure for 2025, and this is a proof of our persistent market momentum. With more new models in the pipeline we have confidence in our performance level and the year in the coming months,”. ”
By the way, the sales figures that include proton reports exports, which is 49% higher YTD. Augustus was the best month for shipments abroad, with 586 units that Named YTD export volume to 3,144 units.
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