“This represents a technological leap from basic electronic signatures, comparable to the EMV chip’s transformation of the payments industry, as counterfeit card fraud was eliminated with cryptographically authenticated transactions,” the press release said.
Through Certify, users can anchor their identity in everything they do online, which Proof says creates verifiable data “that anyone can immediately trust.”
With Certify, verifiable records can now include things like images, video, audio, and structured data, as well as documents. According to Proof, this allows organizations to immediately “verify the authenticity of any evidence they receive, without requiring users to present identification each time.”
“In an age where AI can generate perfect deepfakes and forge any document, cryptographic proof of document identity and authenticity is existential,” Pat Kinsel, Proof’s CEO, said in a statement. “It becomes a lot harder to answer: ‘Was this really you?’ Everything we believe and accept as real must be based on verifiable data.”
In addition to Certify, Proof is also launching its Identity Authorization Network, which will allow consumers to store their verified biometric identity, allowing them to instantly sign all media and data on the Proof platform. There is evidence that this eliminates the need for repeated onboarding.
“AI has created an authenticity crisis that requires a new approach to digital trust,” Kinsel said. “Most identity solutions focus on presenting your ID, but to truly become the identity layer for the Internet, we need to ensure that all data sent and trusted can be watermarked with your identity.”
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