How&How’s rebrand of Trellis reimagines generational healthcare with a thoughtful identity, modular grid system and human-centered imagery designed to bring clarity to motherhood and medical history.
Design can clarify chaos. And if there’s one category that begs for clarity, it’s healthcare. Especially the part that is quietly driven by mothers. In the US, nine in 10 mothers manage their family’s medical history in Apple Notes. Not because they want to, but because the system doesn’t allow them anywhere else. Records spread across states. Insurance portals that feel like escape rooms. A data trail so fragmented that it almost guarantees something will be lost along the way.
Enter Trellis, a new platform designed to organize and preserve the health of generations, built for the realities of mothers today, and the families that will come after them. Studio in London and LA How&How collaborated with Trellis to create a brand and interface that respects complexity without overwhelming it.
A framework for life
Identity starts with structure: a flexible, modular grid that becomes a calm stage for stories, data and personal details. It grows and changes like family life itself, a system that adapts rather than forcing users to do so.
Soft, natural photography bases the platform on real families: pregnancy, postpartum and the everyday chapters in between. It’s not stock photo perfect; it is honest, warm, human.
If you look closely, you’ll see a fingerprint motif everywhere, a subtle reminder that medical data isn’t abstract, it’s personal. It also forms the new Trellis sign, a fingerprint swirl forming a hidden ‘T’, which anchors identity in this idea of personal inheritance.
Tone with tender strength
Trellis introduces a voice borrowed from midwives: grounded, direct, fearless and empathetic. It’s a design language that knows when to soften and when to tell the truth with clarity. No sugar coating, no jargon, no confusion.
The result is a platform that feels equal parts medical vault and emotional archive – a place where data becomes continuity, memory and future planning.
A brand that stands up against the system
“For mothers today and generations to come” is not just a phrase. With Trellis, generational health becomes something not just hoped for, but designed for. A rare example of healthcare technology where the branding is as well thought out as the mission. Mother of all healthcare apps.
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Discover the full project here: how.studio/branding/trellis
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