The $27 billion company plays a crucial and unique role in the country’s telecom landscape, with exposure to wireless, cable and a massive media business that sets it apart from its peers.
Despite how big and dominant Rogers is, investors still have a lot of questions about the stock’s price through the rest of 2026. That’s especially true after all the investments Rogers and his peers have made in recent years to build out fiber and 5G infrastructure.
So it’s no surprise that investors want to know if the company can perform well enough to generate stable cash flow, improve efficiency and justify owning the stock as a long-term interest.
Telecom stocks have the potential to be among the best dividend growth stocks on the market. They own long-lived assets, provide essential services, generate predictable revenues, and often benefit from pricing power and long-term growth as populations and technology continue to grow.
However, the sector has also faced real challenges. A costly 5G arms race, followed by a period of higher interest rates, has weighed on the profitability of capital-intensive companies like Rogers, which rely heavily on debt.
With that in mind, let’s take a closer look at how Rogers Communications stock is positioned to start 2026 and whether it’s worth buying today.
How Rogers Communications stock is positioned for the long term
Rogers remains positioned as a high-quality, long-term company, largely because its business doesn’t change that much from year to year.
It is one of the largest telecom companies in Canada, and its core business is the wireless segment, which remains the largest driver of both revenue and profitability.
Like its telecom stocks, Rogers Communications operates in a highly competitive environment. Pricing pressure, promotional activities and shifts in subscriber growth can all weigh on results.
At the same time, wireless remains an essential service and the demand for long-term connectivity continues to grow. People aren’t using less data, and that trend isn’t going to change anytime soon.
In addition to wireless, Rogers also has an extensive cable company, which offers services such as internet and television.
What really sets Rogers apart, however, is the media attention. Through its ownership of sports and media assets, Rogers has additional leverage it can use to support revenue growth and customer engagement.
This part of the business may be more volatile and seasonal, but it is valuable for more than just profits; it is also valuable because of the cross-selling opportunities it offers. Rogers consistently promotes its services on its media platforms.
What analysts will be watching heading into 2026
While Rogers’ core businesses don’t change much from year to year, the environment around the company does change, and that often has the most impact on the stock.
After several years of heavy investment by telecom companies to build out new infrastructure, 2026 is shaping up to be a year in which analysts will be closely watching for meaningful free cash flow growth as capital expenditures begin to decline.
Now that the Shaw acquisition is fully integrated and Rogers Communications continues to look for synergies and margin improvements, investors will also be looking at how much free cash flow the stock can ultimately generate.
Just as important will be what Rogers does with that excess cash after paying its dividend, which currently yields 3.9%, especially as debt reduction remains a top priority.
From an operational perspective, analysts currently expect Rogers to grow revenue by around 4.6% in 2026, while reporting earnings before interest, taxes, depreciation and amortization (Ebitda) are expected to rise about 2.3% this year.
That makes 2026 look more like a transition year for Rogers. Investors will want to see how much free cash flow the company can actually generate and whether management uses it primarily to reduce debt or pursue smaller acquisitions.
So while Rogers Communications is a stock to buy for its near-4% dividend yield and long-term potential, 2026 doesn’t look like a year with a wealth of meaningful growth catalysts.
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