After launching the Box in November 2024, Dongfeng has followed up with its second new model, the 007. Known in China as the eπ (pronounced “yipai”) 007, this five-door electric sedan takes aim at the BYD seal.
Being CBU’s first fully imported electric car to be launched after the end of tax exemptions, the 007 is a bit on the pricey side, retailing at RM169,888 for the rear-wheel drive Long Range Premium and RM195,888 for the top-spec Prime with dual motor and all-wheel drive (yes, those variant names are the opposite of Proton’s for its eMas sub-brand). Included is a six-year unlimited mileage warranty and an eight-year unlimited mileage warranty on the battery and drive motor.
On top of that, there is a launch discount of RM8,888, bringing these prices down RM161,000 for the Premium and RM187,000 for the Prime Minister. These figures are net, excluding road tax and road costs; add those back in and the final prices are RM161,960 for the Premium and RM188,715 for the Prime Minister. As part of the launch, buyers will also receive an ABB wallbox charger.
If the 007 looks a little familiar, that’s because Nissan has renamed it the N7, which is also intended for export markets. At 4,880 mm long, 1,895 mm wide and 1,476 mm high, the Dongfeng is 80 mm longer, 20 mm wider and 16 mm taller than the Seal, while the 2,915 mm wheelbase is five millimeters shorter.
The Premium is powered by a single rear-mounted motor that produces 272 hp (200 kW) and 310 Nm of torque, allowing it to accelerate from 0 to 100 km/h in 5.8 seconds. With a 73.48 kWh LFP battery, the car has a range of 650 km under China’s mild CLTC cycle.
The AWD Prime adds a second motor up front, doubling power to 544 hp (400 kW) and 620 Nm; This will complete the century sprint in just 3.9 seconds. The extra performance does have some influence on efficiency, reducing the range to 565 km.
In terms of charging, the 007 supports up to a whopping 200 kW (with the battery at least 73.48 kWh) of DC fast charging, which will top up the car from 30 to 80% in 16 minutes. However, it can only accept up to 6.6 kW AC charging, although it does offer a vehicle-to-load (V2L) function.
The 007’s somewhat anonymous styling has all the hallmarks of a Chinese electric sedan, with a low nose, a large six-window greenhouse, frameless windows and recessed fold-out door handles. The split headlights keep the upper daytime running lights and sequential turn signals slim and mirror the full-width taillights.
Wheel sizes are 18 inches for the base model and 19 inches for the AWD version, the latter in a two-tone ten-spoke design and paired with red brake caliper shrouds (covering conventional silver calipers). In China the car is available with an active rear spoiler, but other markets get a simple lip spoiler instead. We also don’t get China’s bizarre optional scissor doors.
Inside, the 007 again follows the vast majority of Chinese cars on the road, with a minimalist dashboard, a tall center console with dual smartphone holders (one of which is a Qi wireless charger, of course) and a distinct lack of physical controls. Instead, you get a pair of screens: an 8.8-inch instrument display and a sizeable 15.6-inch infotainment touchscreen with wireless Apple CarPlay and Android Auto, with music piped in through a 19-speaker sound system with Wanos surround sound support.
Available interior colors are black and white for the rear-wheel drive model and gray and white for the AWD, both with leatherette upholstery. The power and ventilated front seats are six-way adjustable with memory for the driver and four-way adjustable for the passenger.
You also get a panoramic roof, but it’s quite strange in this segment to see features like single-zone automatic climate control (instead of dual-zone) and tilt adjustment of the steering wheel (not telescopic adjustment), and the entire bench folds down in one piece – just like in a RM37,990 Proton Saga. At least there’s a power tailgate with 452 liters of boot space, and there’s a modest front boot too.
On the safety front, the 007 comes with a full suite of driver assistance systems including autonomous emergency braking, adaptive cruise control with stop and go, lane keeping assist, blind spot monitoring, rear cross traffic alert with auto braking, rear collision alert and door opening alert. The Prime adds a driver monitoring system.
In Malaysia, Dongfeng is now represented by Singaporean distributor Volt Auto, which operates the brand jointly with current distributor Central Auto Distributors (CADB), owned by Pekema.
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