Nikita Beer joins X as head of the product: ‘I officially posted my way to the top’ | Techcrunch

Nikita Beer joins X as head of the product: ‘I officially posted my way to the top’ | Techcrunch

1 minute, 19 seconds Read

Elon Musk’s X has appointed Serial Entrepreneur and Growth Hacker Nikita Bee Like his new product head.

“I officially posted my way to the top,” beer written On X, referring to his large presence on the app.

Beer is best known as the founder of apps such as gas, which was taken over by Discord, and TBH, who was taken over by Facebook. Both gas and TBH were apps aimed at teenagers, who were encouraged to compliment each other.

More recently, beer has worked as a venture partner at Lightspeed and as an advisor to the Solana Foundation.

“Although I spend every hour on this app, I will now spend that time to help others unlock the same value,” beer written On X about his new position. “And we will certainly use the power of grok to create hyper-relevant timelines and help people understand everything that happens.

Elon Musk, in exchange for that, posted “Welcome to X” and answered To beer, saying “LFG” followed by two rocket ship -Mojis.

The success of beer so far is not only based on its ability to build apps that resonate with a younger demography, but also on stimulating growth for those apps for a short period. With X he could possibly build functions that stimulate acceptance outside the user base that is usually attracted to social networks with the text.

He is already hinting on plans for what will come next, post to X that “someone must solve reports”, and suggestion During his interview he had prototated a deeper grock integration.

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