Nike has pulled out all the stops for the LeBron 23 “Chosen” packaging

Yes, LeBron James pulled a LeFake for the ages with a hyped-up “second decision,” which turned out to be marketing for his Hennessy partnership rather than a retirement announcement. However, as the final chapters of his all-time NBA career play out, each passing season takes on added polish and depth – something Nike proclaimed when the LeBron 23 hit the market.

The litany of King’s defining achievements will inspire all chapters for his latest signature, having already become the all-time leading scorer and earning his first two championships with the Miami Heat. Although you won’t find it on his Basketball Reference page, sharing the court with his son, Bronny James, is undoubtedly an all-time sentimental moment – and one that speaks to his incredible legacy. It now lights up the Nike LeBron 23 “The Chosen One and the One Who Chose” (better referred to as the Nike LeBron 23 “Chosen”), a mismatched edition featuring metallic purple and gold colorways.

It’s now common knowledge that the crown motif James has used throughout his footwear career becomes even more important at twenty-three as it provides the cradle underfoot, but the packaging for this pair takes that concept and fits with it as well. Almost like a nesting doll, a sleek black shoebox then reveals a gilded carrying case, which opens itself to reveal a huge crown-shaped double box. In that last layer you will find the actual shoes themselves, with a special edition dust bag for a final layer.

It’s safe to say that Nike has spared no detail to ensure the end user feels the weight behind this pair’s story. The Nike LeBron 23 releases on October 23 in adult and GS sizes ($210/$165).

Matt Varga is an editor at SneakerNews. Initially pursuing a degree in Video Art and Technology, he moved into video editing and writing in the music business, primarily in the fields of hip-hop and electronica. A long-standing interest in sneakers led him to switch to shoes. He is an avid collector and his favorite sneaker of all time comes down to the Air Jordan 1 ‘Black Toe’ and the Air Jordan 5 ‘Laney’, his very first pickups. When he’s not writing, you can find Matt cooking, traveling, going to concerts and, weather permitting, on the handball court.