BMW celebrates half a century of an icon.
The BMW 3 Series is not just a business car, it is a model that has achieved legendary status, and one of the most integral pioneers that has contributed to writing the story of the BMW that we know and love as enthusiasts today. The performance variants featured industry-standard precision and engineering, and even the standard 3 Series has stood out for generations as a luxurious, agile business car that combines comfort and groundbreaking technology with spirited character and driving pleasure.
It was 50 years ago when the BMW 3 series was first introduced into the automotive lexicon, most notably at the Olympic Stadium in Munich, Germany, in July 1975. It was then that a new era dawned for BMW, one marked by an incredibly successful sports sedan that would help put BMW on the map around the world as a manufacturer to beat when it came to its self-proclaimed ‘Ultimate Driving Machine’.
To mark that milestone, BMW has unveiled a new special edition of the 3 Series for model year 2026: the 2026 BMW M340i xDrive 50 Jahre Edition. This new special edition not only commemorates the half-century anniversary of one of BMW’s most legendary and impactful model series, but also brings together a unique combination of features and finishes that make the commemorative car remarkable and memorable as a special edition.
Featuring a single trim profile with an MSRP of $75,200 plus $1,175 destination and handling, the new 2026 BMW M340i xDrive 50 Jahre Edition is a unique statement from automotive history, with unique finishes that combine historic colors with Extended Merino Leather upholstery, a first for the 3 Series in the US market, and red or blue brake calipers. Each color is inspired by one of the first five generations of the 3 Series: Ruby Red for the first E21 generation, Boston Green for the second, the E30, Avus Blue for the E36, the third generation, Carbon Black for the fourth, the E46 and Sparkling Graphite for the E90, the fifth.
An M Performance Exhuast system emphasizes the sporty character of the special edition, and features such as the BMW Curved Display with Head Up Display and a Harman Kardon surround sound system celebrate how far the technology featured in the model has come. Edition-specific badging and side sills emphasize the exclusivity of the special edition, and the new 2026 BMW M340i xDrive 50 Jahre Edition is undoubtedly a unique vehicle, celebrating the legacy of a model that is certainly worth the buzz.
Image source: BMW
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