The digital marketing world is going through a significant identity reset. As privacy regulations expand and third-party cookies fade, the tools you’ve relied on for years are shifting beneath your feet. It’s a complex environment, but it’s also an opportunity to build a more resilient, trust-based foundation with your customers.
Our March 4 MarTech conference session, “Navigating Identity in a cookieless, compliant world,” is designed to help you find your footing. We’re past the era of ‘personalization at all costs’ and entering a space where you can drive results responsibly and transparently. It’s about proving that marketing excellence and consumer buy-in can – and should – go together.
Moderated by Craig Schinn, co-founder and COO of Actable, this panel features experts who understand the balance between strategy and compliance:
- Jay Mandel, Founder, Your Brand Coach.
- Amar Ramakrishnan, SVP, Product, Osano.
Together, they explain how to manage the tension between personalization and privacy so you can move away from third-party dependency and toward a strategy rooted in first-party data and true value exchange.
What we will explore together:
- How to build first-party data strategies that actually scale across your channels.
- Practical tactics for identity resolution in a fragmented, privacy-first ecosystem.
- Ways to balance customer expectations with compliance without losing sight of the human touch.
Whether you’re reworking your customer data strategy or just trying to clear the fog about what “cookieless” means for your team, this session provides an informed path to help you adapt with confidence.
View the agenda and register for free for the March MarTech Conference.
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Mike Pastore is Head of Content & Media at Third Door Media, the publisher of the Martech and Search Engine Land websites and the producer of the SMX and MarTech conferences. In nearly three decades in B2B marketing, Mike has worked as an editor, writer and marketer. He first wrote about marketing in 1998 for internet.com (later Jupitermedia). He went on to work with marketers at some of the best-known brands in B2B technology, creating content for marketing campaigns at both Jupitermedia and QuinStreet. Before joining Third Door Media as editor-in-chief of the MarTech website, he led demand generation at B2B media company TechnologyAdvice.
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