EP811: Dan Novaes – The Treasury strategy that cost $ 100 million
BIO: As a co-founder and CEO of Fashion Mobile, the transformation of how people deal with technology leads. His software “Earn As You Go” enables millions of consumers to change daily habits into passive income.
STORY: Then decided to take the daring step to turn his treasury into a long-term crypto strategy. What started as $ 2 million in Bitcoin and Ethereum Ballon to $ 30 million, but the 2022 crash and business pressure forced him to liquidate at low prices – which could have been a windfall of $ 100 million.
Learn: Year aggressive expansion not without a clear path to booty. Stay at your core company. Separate your company from speculative bets.
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