“With Ananta Ventures, we will work with them to establish a strong market base in the country. Our products currently have a strong European flavour. Working with team Ananta will help identify the needs of the Indian consumer, and we will be happy to adapt to meet those demands,” said Sahil Mehrotra, Managing Director for Muddyfox Asia Pacific region.
The company’s product range includes mountain bikes, road bikes and hybrid bikes, in addition to cycling clothing and accessories.
Muddyfox said it has launched 18 bicycle models, imported as semi-demolished in the first phase, covering most segments and age groups: mountain bikes and hybrid bikes, as well as for women and children.
The company said it will continue to add models based on demand patterns and added that it also plans to introduce a wide range of accessories to complement sales.
Founded in the mid-1980s, Muddyfox is considered a pioneering British premium brand that was instrumental in introducing mountain biking to the British and European markets, now spreading across the United States, Europe and Asia.
“We have two brands, Roam and Kylon, to meet the demands of price-sensitive customers in India. Muddyfox will add a new segment and expand our portfolio and consumer offering. We believe there are buyers who are looking for high-quality, premium branded products with a great driving experience,” said Ajit Gandhi, Managing Partner at Ananta Ventures.
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