Sweetshop & Green and Mofa have entered into a partnership for a new-look production company.
Sweetshop & Green led by producer Gal Greenspan and Mofa founded by LLEW Griffiths and Nick Kelly, will join forces under the Mold Banner, which forms a new production company about film, television and commercials.
The new company will produce ‘daring, independent dramas and compelling documentaries and factual formats’.
“Together we don’t just build a production company,” said Gal Greenspan. “We create a platform where powerful ideas can be scaled or now it is a worldwide co-production, a docuseries supported by the brand or a cinematic TV campaign. The industry is ready for a model like this.”
“This is the right time to think differently about how brands deal with content,” said Llew Griffiths. “We see a shift where brands are not only sponsors, but partners in telling stories. Our combined possibilities position us unique to lead that space.”
For four short years, MOFA has settled as a leader in high-end commercial production, known for his selection of elite directors, creativity and trusted relationships with major brands and agencies. Co-founders LLEW Griffiths and Nick Kelly bring a proven ability to do work that is both creatively daring and commercially successful.
Greenspan brings global experience in the film and TV industry for decades, which has produced more than 30 celebrated films, series and documentaries that have shown in Cannes, TIFF, Tribeca, Berlinale and Sundance. He also brings a track record of production over boundaries with partners in Brazil, Canada, Germany, France and beyond. Via SSG, Greenspan has supervised the production of 12 projects since the setup, so that he quickly settles as a daring new voice in the local film and TV landscape.
The re-devised MOFA will be helped by Gal Greenspan and LLEW Griffiths as co-managing directors with Greenspan steering-long projects and Griffiths that lead commercial and brand initiatives. Nick Kelly will serve as a creative director while he continues in his activities as one of the best commercial directors in the region.
Greenspan, Griffiths and Kelly bring their collective expertise under one roof and position MOFA to unlock new opportunities for brands and advertisers to make contact with the audience through meaningful stories.
The partnership builds on the track record of SSG and Greenspan in delivering impactful stories supported by the brand. Recent highlights were, among other things, the endangered generation-a feature documentary told by Laura Dern, who premiered with MIFF and was taken over by SBS and several international broadcasters and unparalleled, a Eurosport-CO production that followed the Women’s Tour de France. The series was picked up by Max and Discovery+and reached more than 5 million viewers during the event.
The partnership is expanding the local footprint of MOFA, with offices now in NSW, Victoria and WA. MOFA already has a strong pipeline of projects in production. These include the Poster Boys – a documentary about the fitness icon of Virale 2000’s Zyzz, directed by Selina Miles and locally produced for Stan; Bluebottle – The second function of directing Duo Jack Clark & Jim Weir, according to their SXSW debut Birdeater, supported by Screen Australia and Screen NSW, confirmed with Joel Edgerton as an executive producer. In the meantime, MOFA director Bill Bleakley in Tasmania is preparing to photograph his debut function with the support of Screen Tasmania. These projects will be led by the talented production team that is active under Greenspan, in addition to the commercial and brand producers of MOFA. This exciting slate reflects MOFA’s daring vision of supporting new voices and creating really original Australian films.
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