The combination of RBI’s cumulative rate cuts of 100 basis points earlier this year, favorable financing conditions and the festive cheer have created a perfect environment for both end-users and investors to actively participate in the real estate market.
In the main cities, certain housing segments are leading this revival. Developers are reporting an increase in inquiries, site visits and property bookings, reflecting growing confidence in long-term real estate as a stable asset class alongside equities and gold.
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Jaipur: Middle-income housing boosts market activity
In Jaipur, middle-income properties between ₹35 and 80 lakh are witnessing the most vibrant demand. Pradeep Gupta, Chairman, Mangalam Group, notes, “Across our projects in Jaipur, demand is most vibrant in the ₹35-80 lakh segment, where families are upgrading to larger homes with better community amenities.”
Families are increasingly opting for larger living spaces in well-planned townships, with an emphasis on lifestyle, security and community facilities. Developers note that site visits and buyer inquiries have skyrocketed compared to last quarter, indicating a confident and active homebuyer base.
NCR: Premium and luxury homes on the rise
Meanwhile, the National Capital Region is seeing a strong focus on luxury housing. Manik Malik, CEO, BPTP, explains, “While middle-income segments are driving volumes in Tier-2 cities, in NCR we are witnessing robust growth in ₹3.5 crore+ homes, especially in Gurugram and Faridabad, where infrastructure upgrades and lifestyle preferences are aligned.” the financing costs of previous RBI rate cuts further support affordability at the top end of the market.
Abhay Kumar Mishra, President & CEO, Jindal Realty, added that “the festive season, coupled with attractive home loan EMIs, is translating into strong end-user demand, especially in the premium residential segments. Investment interest is also shifting from gold to real estate as a safe asset class.”
A broader perspective
The contrast between Jaipur’s middle-income segment and NCR’s luxury market highlights the evolving dynamics in India’s real estate sector.
While in Tier-2 cities, demand is driven by families upgrading to better homes, NCR is experiencing increased interest in premium and luxury properties amid infrastructure development and lifestyle-driven demand.
Developers and market experts expect this momentum to continue post Diwali and lay a strong foundation for 2026, supported by stable prices, liquidity and favorable policy measures.
(Disclaimer: Recommendations, suggestions, views and expert opinions are their own. These do not represent the views of the Economic Times)
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