Meta plans to sell targeted advertisements based on data in your AI chats | Techcrunch

Meta announced on Wednesday that data collected from user interactions with its AI products will soon be used to sell targeted advertisements on its social media platforms.

The company will update its privacy policy before December 16 to display the change and will inform users in the coming days. The new policy applies worldwide, except users in South Korea, the United Kingdom and the European Union, where privacy laws prevent this type of data collection.

Meta’s core activity has long been busy building detailed profiles of Facebook and Instagram users to sell hyper-oriented advertisements. The company offers advertisers a way to reach specific demography and user groups. Now Meta will also use data from conversations with its AI chatbot to build those profiles, giving it another powerful signal to focus on his advertisements.

The social media giant already has a lot of information about its users, but Meta AI has created a rich new flow of information. The company says that more than a billion people chat with Meta Ai every month, and it is common for users to have long, detailed conversations with the AI ​​chatbot. Until now, Meta has largely given its AI products for free, but now the company can improve its valuable advertising products based on the data it collects.

For example, if a user talks to Meta AI about walking, the company can, for example, display advertisements for walking equipment. Meta spokesperson Emil Vazquez, however, tells Techcrunch that the privacy update is wider than just Meta AI and applies to the other AI offer from the company.

This means that Meta can use data from AI functions in its Ray-Ban Meta Smart Glass-inclusive speech recordings, photos and videos analyzed with AI-OM to further focus on its advertising products. Meta can also use data from its new AI-Video feed, Vibes and its AI image generation product, you think.

Conversations with Meta AI will only influence advertisements on Facebook and Instagram if a user in the same account is registered for products.

According to Meta, there is no way to report.

The privacy changes are another memory that free products from large technology companies are often supplied with curves. Many technology companies already use AI interactions to train their models. Meta, for example, trains on speech recordings, photos and videos analyzed via Meta AI on his smart glasses. Now it will also feed that data in its advertising machine.

In a briefing with reporters, Meta Privacy Policy Manager Christy Harris said that the company is still busy building systems that will use AI interactions to improve its advertising products. However, the company says that user conversations with AI on sensitive topics – including religious views, sexual orientation, political views, health, racial or ethnic descent, philosophical beliefs or membership of trade unions, will not be used to show them advertisements.

Technology companies are starting to test manners to make money from AI products, most of which are free today. On Monday, OpenAi revealed a way to buy products in Chatgpt, where the company will take a piece of transactions in the app. Earlier this year, Google revealed plans for how it would introduce advertisements in its AI-driven search product, called AI mode.

Meta says that the company “has no plans” to place advertisements in its AI products, although CEO Mark Zuckerberg has suggested that they might come in the future.