With the holidays, Meta has announced a series of new ad -updatesIncluding AI-assistance tools (for meta advertisements and for your own website), cooperation options of makers, new product stickers for Haspels and more.
Some really interesting notes that can be relevant to your planning.
First, Meta launches an extensive “Business AI” optionAs a result, every company will be able to create its own, dedicated AI agent for their website, powered by the evolving AI tools from Meta.
As you can see in this sample order, Meta will now facilitate creating AI Bot creation for external sites that can answer questions about products, can help with adapted options and stimulate sales, all without doing anything. Well, other than putting it up in the first place.
As explained by Meta:
‘Business AI is available as a free adjustable sale AI agent that you can add directly to your business website. Your AI agent will be trained on your website and product catalog and leads Discovery customers to buy and help your company to get more sales. “
Brands can make their own business AI within the Meta Business Suite Platform” With adjustment options that make it easy to build the right AI -bot for your needs.
Meta says that the implementation of these bots does not require coding of knowledge or experience, whereby the bot -learning from your website -info and on your social messages.
‘Business AI learns from your existing Social messages, advertising campaigns and website To give more compelling reactions for customers. “
So Meta will draw from different adapted sources to build the model of your bone, which ensures more uniformity and brand consistency with your butter experience.
All your meta business bone conversations are stored in your meta -business suite -inbox, so that you can refer to what is being asked and answered when you need.
And you can also use the same chatbot in Facebook and Instagram – campaigns:
As you can see in this example, people who view your advertisements as soon as you have set up a chatbot can view on Facebook and IG to tap the questions at the bottom of the advertisement, so that she spends a reaction from the bone on your site.
It can be a handy option, although it also means that the meta becomes a more important part of your company, which can be problematic if/when Meta decides to start charging for access, or completely cut them off.
It is also interesting to note that Meta introduces this at the same time that it updates its conditions to use conversations with Meta AI in its advertisement targeting. You can bet that it will also use any conversations with your chatbot brand, and because these will be product -specific, that will give meta valuable data about where people are interested, so that the advertising tools are charged.
Is that good for your company? Well, if you pay for Meta advertisements, that is probably because you can retarate users that you have busy. But it will also mean that Meta can use the same information to also provide the advertisements of your competitors. Probably there will be a certain degree of privacy and ownership protection of the specific details of any involvement in your bots. But if Meta knows that a user has used your chatbot to look for a certain item, it seems like a solid chance to then re -target that user with other promotions for similar or related products, whether it is yours or another brand.
But apart from the concern, it can be a simple way for brands to jump on board the AI ​​trend and offer evolving experiences that better match shifting habits and expectations.
Meta’s business chatbots are initially made available to companies in the US
More info here.
In addition, Meta’s also has a new Meta AI Business Assistant, which will be active within Meta Ads Manager, and will be able to provide answers to questions regarding your performance in Meta’s apps.
The tool is designed to help business owners and marketers to improve the performance of their Meta advertisements and messages, Based on the ever -growing Pole of Meta of user data.
Meta says that the bone will also be able to “easily solve account problems”, including disabled accounts and expenditure limits.
We will see how it performs on the front.
Meta also tries out new virtual try-on options that give people new ways to see what clothing items look like before they make a purchase.
So you upload an image of yourself and the Meta system will show you how different clothing items look like, which is comparable to the virtual try-on options from Google and Pinterest.
Meta says that it will also use a new experience test that generative AI will use to show a “dynamically created personalized page” after a user clicks on an advertisement, where relevant details are marked for each specific customer, based on their query info and the understanding of Meta of their interests.
It also tries new AI sticker CTAs for stories and roles that will offer an adapted call for action.
Meta’s also have a number of new creation aids for advertisements, including music generated (which will produce adapted audio based on advertising content), AI Nasyping to expand your potential advertising audience and HDR improvement for video, which shall Use generative AI “to deliver videos with a higher contrast and more lively colors.”
It also adds “Persona -based image generation” for advertisements that will create different versions of an advertisement, “each designed to address a specific type of customer or what is performed well in the past.”
Finally, Meta also add some new options to make it easier for brands to collaborate with makers in campaigns, including Recommendations for the content of the maker in its partnership Ads Hub and AI-advolves CollabsWhat makes it easier for brands to find and activate campaigns.
It is too The possibility for makers and brands expand Add product links to Instagram Reelswhile It also expands access to its Creator APIs, who will enable more platforms from third parties to support Maker-Collaborations for campaigns.
A lot of considerations here, with many implications for the coming holiday season push and beyond. It is clear that AI is where Meta is on its way with its AI tools, but the improved Collaboration Options of Creator also offer more thinking about your approach.
You can read more about all the newest ad updates from Meta here.
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