There is something very special about Miami: the atmosphere, the colors, the trust and the way creativity invades everyday life around every corner. It makes sense that mill and his love of adventure would take root in the middle of it. The all-new melin Customer Experience Lab at Brickell City Center marks a milestone as the brand’s first East Coast location and the sixth space created to help customers find the perfect fit.
Headwear is often the finishing touch to what we wear every day, and for melin the goal has always been to elevate that detail into something intentional with luxurious materials, thoughtful design and the right shape made just for you. The new space in Miami brings that mission to life with a personalized, hands-on experience led by melin Fit Experts. It’s a chance to feel the fabrics, try out different crown shapes and understand what premium headwear looks like when it’s built to withstand all conditions. But Melin also embraced Miami’s own creative impulse with the Boss Cherry mascot marking the front windows in subtle nods to the street art that defines neighborhoods just minutes away.
The opening on November 1 will feature a welcome party with music, refreshments and a speech from Brian McDonell, co-founder and president of Melin. Dave “Persue” Ross, a name that runs through decades of street culture, joins Melin in bringing his artistic identity to a new collaborative hat inspired by the textures of Wynwood Walls. Watching Persue paint live in the Customer Experience Lab makes the store part of the gallery. View all current melin hat styles and collections by clicking the link below.
Source: Melin
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